Madam Emy Wada began her career in the 1970’s as a cake supplier to 7 out of the best 10 cafes in Tokyo. By 1985, she successfully opened her own chain of specialty cake shops, the Paper Moon Cake Boutiques, in various locations throughout Japan such as Tokyo, Haneda Airport, Osaka, Kyoto, Ginza, and Karizawa Lake Town. In 1990, she continued to be the preferred cake and pastries purveyor of the biggest Japanese coffee chains such as Doutor and Tully’s, as well as the fine French shopping brand Printemps, with her clients all clamoring for her extraordinary Paper Moon specialty cakes, especially her signature Original Mille Crepe.
In 2001, she expanded her operations to New York City where she supplied her cakes to Dean & Deluca, Takashimaya, and Neiman Marcus. She even founded and opened the acclaimed Lady M Cake Boutique in the Upper East Side, which she had to give up several glorious years later to focus instead on the Tokyo operations of her business. Madame Emi’s signature creations such as the Original Mille Crepe and the mille feuille earned non-stop raves from customers and food critics in New York and have been rightfully hugely popular blockbusters in all her shops.
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