|Viva Communications, Inc.|
|Viva International Pictures (VIP)|
|Viva Music Group|
|Viva Artists Agency|
|Viva Concerts and Events|
Viva Communications, Inc. (VCI)
Under the tradename VIVA FILMS â€“ Spurred by the tremendous success and nationwide appeal of his young music talent (Sharon Cuneta), Mr. Vicente del Rosario, Jr. (Vivaâ€™s Chairman of the Board and CEO) hit on a brilliant idea - why not translate her albumsâ€™ success into the big screen (movies). So in 1981 Viva Films was born and the rest is history.
Viva Films (VCIâ€™s film label) introduced the sleek, glossy, well-made melodramas or the â€śViva Lookâ€ť to the Philippine cinema. With core competency in CREATIVE CAPITAL, this has resulted into hit after hit after hit propelling Ms. Sharon Cuneta, Mr. Andrew E, and Mr. Robin Padilla into â€śSuperStarâ€ť status.
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